Who Do We Trust on Social Media?
When it comes to information and commentary, the most trusted accounts proved to be those of well-known journalists: 39% of people who are on social media felt they could put their faith in them. A close second were the accounts of experts in various fields, trusted by 34% of respondents, while three out of ten (30%) had most confidence in the official accounts of traditional media outlets. At the other end of the scale, content creators, influencers and podcasters were rarely seen as trustworthy (13%) and friends even less so (9%). Bottom of the list came politicians and political parties, with only 7% of respondents being prepared to trust them. At the same time, 14% of the people asked said they had no confidence in any information put out on social media.
